As a dental practice, it can be tough to stand out from the competition. With so many other practices vying for patients’ attention, how can you ensure your business is seen and chosen? The answer lies in your current patient base. Leveraging your existing patients to market your practice can be an effective way to get new customers and build your reputation. Here’s how.
Encourage Positive Reviews
Patients these days rely heavily on reviews when deciding which dental practice, they should choose. If your practice has a good number of positive reviews, potential customers will be more likely to choose you over another practice that doesn’t have any or has mostly negative reviews. Encourage happy patients to leave reviews on websites such as Yelp and Google My Business. You can also ask them to post about their experience with you on social media platforms like Facebook and Twitter.
Provide Referral Rewards
Another effective way of getting existing patients to market your practice is by offering referral rewards. Offer incentives such as discounts or gift cards for every new patient who comes in as a result of their referral. This will encourage existing patients to recommend your services and increase the chances that they will spread the word about your business among their friends, family, and colleagues. Make sure you provide details about the referral program in print materials or emails so that everyone knows what’s being offered and how they can take advantage of it.
Show Appreciation for Existing Patients
It’s important not only to reward those who refer new patients but also show appreciation for those who are already part of your patient base – thanking them for their loyalty and appreciation for choosing you instead of someone else. Whether it’s through personalized thank-you notes or special discounts, showing gratitude will go a long way towards keeping them coming back again and again – and telling others about their great experience with you!
Leveraging your current patient base is one of the most effective ways of marketing your dental practice without having to invest a lot of time or money into traditional advertising methods such as TV ads, radio spots, billboards, etc. By encouraging positive reviews online, offering referral rewards, and showing appreciation for existing patients, you can easily get more people interested in what you have to offer – leading to more customers coming through the door! Ultimately this means more success for your business – now that’s something worth celebrating!
Call Transition Acceleration Group today to show you how to stop wasting money on traditional marketing methods and increase your new patient count each month.
Transition Acceleration Group LLC